Heather Aiu and Rachael Leinaʻala Soares, the co-founders of Aloha Collection, are former roommates who took a leap of faith by each investing $2,000 of their personal savings to kickstart their dream business. Their vision was to fill a gap in the market for stylish and waterproof bags that catered to active lifestyles. This initial investment was a significant commitment for both women, but it laid the foundation for what would become a thriving multimillion-dollar brand.
Following a successful Kickstarter campaign, Aloha Collection was born. The campaign not only helped them secure their first customers and distributors but also validated the demand for their Hawaii-inspired waterproof bags. Today, Aloha Collection has retail stores in Hawaii, California, and even at the Walt Disney World Resort in Florida, showcasing the brand’s widespread appeal and success.
From navigating early challenges to taking risks and developing their hero product, Heather and Rachael’s journey with Aloha Collection has been a testament to their resilience and resourcefulness. Starting with just $4,000, they invested in essential aspects of the business such as a partnership agreement, trademark, and bag samples. Their commitment to solving a practical need for travelers, gym-goers, and yogis propelled them forward, leading to the successful launch of their business.
One of the pivotal moments for Aloha Collection was when Heather and Rachael decided to take a risk by investing $2,000 in a booth at Magic, a renowned fashion trade show in Las Vegas. This bold move paid off as they not only secured their first Hawaii accounts but also caught the attention of a Japanese distributor who made a substantial deposit on the spot. This marked a significant milestone for the brand and paved the way for further growth and expansion.
The development of their hero product, a waterproof bag made from Tyvek, presented its own set of challenges. Rachael’s keen eye for design and Heather’s business acumen complemented each other, allowing them to navigate obstacles and refine their products. Their collaborative approach and specialization in different areas of the business proved to be a winning formula for Aloha Collection’s success.
As the brand continued to grow, Heather and Rachael realized the importance of diversifying their sales channels. With 80% of their sales coming from ecommerce, they decided to open retail stores in Waikiki, Hawaii, and Encinitas, California, to reach new customers and create a unique brand experience. This strategic move not only mitigated the risks associated with relying solely on online sales but also allowed them to connect with customers on a deeper level.
Authenticity has been a core value for Aloha Collection, with Heather and Rachael staying true to their Hawaiian roots and incorporating Hawaiian culture into every aspect of their brand. Their commitment to giving back to Hawaiian conservation organizations and creating a global “o’hana” reflects their genuine passion for their heritage and the environment.
Heather and Rachael’s love for travel and the beach has been a driving force behind their business, inspiring them to create a brand that embodies the spirit of Aloha. Their remote setup since 2014 and dedication to living authentically have been key factors in their success.
Aloha Collection’s journey over the past 10 years is a testament to the power of passion, perseverance, and authenticity in building a successful business. To learn more about their inspiring story, tune in to the full interview on Shopify Masters.