Keyword trends play a crucial role in both organic and paid search strategies. Understanding how search terms fluctuate in popularity can inform decisions related to product naming, marketing campaigns, and content development. To stay ahead of the curve, it’s essential to utilize tools that can identify year-over-year keyword trends. Here are four tools that can help you track and analyze keyword trends effectively.
SEOmonitor
SEOmonitor is a powerful rank tracking platform that extracts search volume data from Google Ad’s Keyword Planner. One of its standout features is the ability to compare year-over-year search trends, expressed as a percentage increase or decrease. If a keyword’s search volume surpasses +200%, it is highlighted as a multiplier. This tool is invaluable for monitoring keyword performance and making data-driven decisions. Pricing for SEOmonitor starts at €99 ($107) per month, with a free trial available.
Semrush
Semrush is a comprehensive search platform that offers a wide range of features, including keyword volume insights, competitive analysis, and rank tracking. Unlike other tools, Semrush combines data from Keyword Planner with clickstream data from reliable sources, providing a unique perspective on search trends. With historical search volume data dating back several years, Semrush is ideal for analyzing long-term keyword trends. Pricing for Semrush starts at $140 per month, with a free trial option.
Advanced Web Ranking
Advanced Web Ranking is a rank-tracking tool that provides average search volume data based on Google’s Keyword Planner. The platform displays year-over-year movements for each query, allowing users to track changes in search volume over time. This feature is particularly useful for identifying emerging trends and adjusting SEO strategies accordingly. Prices for Advanced Web Ranking start at $99 per month, with a free trial available.
Glimpse (+Google Trends)
Glimpse offers a Chrome extension that enhances Google Trends reports by providing additional search volume information for popular keywords. In addition to monthly, quarterly, and annual search volume data, Glimpse also offers keyword seasonality analysis, helping users understand fluctuations in search interest throughout the year. While Google Trends focuses on popular keywords, Glimpse is valuable for analyzing generic competitive terms. The Chrome extension is free for up to 10 monthly searches, with paid plans starting at $49 per month for unlimited searches.
In conclusion, staying informed about keyword trends is essential for optimizing your search performance. By utilizing these tools to track and analyze year-over-year keyword trends, you can make informed decisions that drive your SEO and marketing strategies forward.