Salesforce has recently made a significant announcement with the launch of Agentforce for Retail and Salesforce Retail Cloud with Modern POS. This strategic move comes just in time for the upcoming National Retail Federation conference in New York, showcasing Salesforce’s dedication to incorporating AI technology across its platform.
Notable brands such as Saks Fifth Avenue and SharkNinja have already begun testing Agentforce in a retail setting, demonstrating the potential impact of this new initiative.
Agentforce for Retail is a groundbreaking tool that leverages AI technology to enhance productivity by assisting with various routine tasks. This innovative platform includes a library of pre-built agent skills tailored for the retail sector, such as order management, appointment scheduling, guided shopping, and loyalty promotion management. These skills aim to streamline the process of creating AI agents for retail brands, providing what Salesforce refers to as “digital labor.”
Some of the new skills offered through Agentforce for Retail include self-service order management options, guided shopping experiences, automated appointment scheduling, and assistance with creating and optimizing loyalty promotions. These features are designed to revolutionize the retail experience for both customers and retailers alike.
In addition to Agentforce for Retail, Salesforce has introduced Retail Cloud with Modern POS, a comprehensive solution that integrates online and offline inventory data into a single platform. This offering includes features such as clienteling, omnichannel fulfillment, mobile-first design, and inventory management. With built-in integrations with Commerce Cloud, Service Cloud, and Order Management, Retail Cloud with Modern POS provides a seamless and efficient retail experience for both customers and employees.
The significance of these announcements cannot be overstated. Salesforce’s commitment to incorporating AI technology across its multi-cloud architecture while developing specialized cloud capabilities for specific industries, such as retail, demonstrates their dedication to innovation and growth in the retail sector.
Nitin Mangtani, Salesforce’s SVP and GM of retail, emphasized the potential impact of AI-fueled digital labor and modern POS systems on retailers, stating that they have the ability to unlock a new level of operational capacity for businesses in the retail industry.
Overall, Salesforce’s introduction of Agentforce for Retail and Retail Cloud with Modern POS marks a significant milestone in the evolution of AI technology in the retail sector, promising to revolutionize the way retailers interact with customers and manage their operations.