Small businesses are the backbone of economies around the world, often facing unique challenges and opportunities as they strive for success. Amazon Ads understands the importance of showcasing the journeys of emerging companies, which is why they have launched the captivating video series, “Rising Stars.” This series delves deep into the stories of entrepreneurs from diverse industries and growth stages, highlighting their perseverance and strategic innovation.
“We wanted to showcase our sellers’ stories and the endless possibilities for individuals on similar paths,” said Ludovic de Valon, Director of Small Business Marketing at Amazon Ads. “Our aim is to make advertising as simple as possible for any small business by removing uncertainty and spotlighting examples of excellence to inspire.”
Season 1 of “Rising Stars” shines a spotlight on the resilience of small-business entrepreneurs worldwide. Featured pioneers include Scottish-based costume specialists, MorphCostumes, and Danish outdoor apparel innovators, DANISH ENDURANCE. These brands started as online-first businesses and leveraged strategic marketing tactics with Amazon Ads to become global players, expanding their brand and customer base.
MorphCostumes, founded in 2009 by three friends in Scotland, gained initial success with their innovative “Morphsuit.” However, as competitors entered the market, they faced declining sales. Through the use of data-driven digital advertising with Amazon Ads, MorphCostumes was able to stay ahead of the competition and transform into a leading costume brand across 12 countries.
DANISH ENDURANCE, a small digital-native brand, is now a globally recognized name in outdoor and lifestyle apparel. By leveraging Amazon Ads solutions, they improved product visibility, established brand recognition, and cultivated a loyal customer base, despite lacking a physical retail presence.
These success stories serve as inspiring examples of small businesses realizing their global ambitions and becoming success stories. By leveraging innovative marketing strategies and data-driven insights with Amazon Ads, these brands have navigated the complexities of rapid growth and international expansion.
“Today, we launch our first-ever global docuseries for small businesses showcasing how Amazon Ads can help businesses around the world succeed,” said de Valon. “Whether they’re working to grow their brand, launch a new product, or tackle an unexpected challenge, fellow entrepreneurs who have been through a similar journey can relate to a Rising Stars story.”
Watch “Rising Stars” by Amazon Ads to see how these brands unleashed their global potential with the power of Amazon Ads.