New Innovations in Ecommerce
Every week, we highlight the latest products and services from companies catering to ecommerce merchants. This week’s roundup features updates on virtual shopping, agentic commerce, analytics, dropshipping, omnichannel payments, logistics, loyalty programs, promotions, and gamification.
If you have a new ecommerce product release, reach out to us at releases@practicalecommerce.com.
Exciting Developments for Merchants
Roblox Expands Selling Capabilities: Roblox, the popular online gaming platform, has launched Commerce APIs and integrated with Shopify to allow eligible creators and brands to sell physical products within Roblox experiences. The Approved Merchandiser Program bridges the gap between physical shopping and virtual goods, offering new opportunities for monetization.
Roblox
Talon.One Enhances Promotions and Loyalty: Talon.One, known for its incentive engine, has partnered with Shopify to bring advanced promotions and loyalty capabilities to Shopify Enterprise users. This collaboration provides access to over 30 incentive tools, including personalized offers, gamified rewards, and robust loyalty programs.
Zoho’s Payment Solution: Zoho has entered the U.S. payments market with a unified payment solution for online businesses, supporting various payment methods such as cards and ACH. The platform allows companies to manage payments within their existing financial workflows, offering competitive pricing for domestic and international card transactions.
Nuvei Facilitates Instant Transfers: Nuvei has joined the European Payments Initiative to launch Wero, a digital wallet that enables ecommerce businesses to accept instant account-to-account transfers using SEPA Instant Credit Transfer protocols. Wero has gained popularity with over 40 million users since its introduction in 2024.
Nuvei’s Wero
Perplexity Partners with PayPal: Perplexity, an AI answer engine, has selected PayPal to power agentic commerce on its platform. This collaboration allows consumers to seamlessly check out with PayPal or Venmo while engaging with Perplexity for product discovery, travel bookings, or ticket purchases.
WooCom Made Easy Achieves HIPAA Compliance: HIC Global Solutions’ integration software, WooCom Made Easy, is now HIPAA compliant, enabling healthcare providers to sync ecommerce and customer-management platforms securely while adhering to privacy regulations.
Amplitude and Twilio Enhance Data Insights: Amplitude and Twilio have formed a partnership to offer co-selling and deeper integration, empowering businesses to turn data into actionable insights at scale. The collaboration includes ready-made dashboards connecting Amplitude’s digital analytics platform with Twilio Segment’s customer data platform.
Amplitude
Kibo Introduces Marketplace and Dropship Solution: Kibo’s new integrated marketplace and dropship tool enables retailers and brands to expand product assortments and reduce operational costs without managing physical inventory. The platform streamlines vendor onboarding, product catalog management, and order fulfillment, supported by robust analytics.
Global Payments Unveils Genius POS Platform: Global Payments has launched Genius, a point-of-sale command center designed to streamline business operations and support global expansion. The platform caters to specialized retail segments, offering opportunities for growth and vertical specialization.
Global-e Extends Partnership with Shopify: Global-e and Shopify have renewed their partnership agreement for 1P and 3P MoR solutions, empowering international direct-to-consumer transactions on the Shopify platform. Global-e will continue to provide MoR services exclusively for 1P, leveraging Shopify Payments and other services for enhanced customer experiences.
Stord Acquires Ware2Go from UPS: Stord, a provider of fulfillment services and ecommerce technology, has acquired Ware2Go from UPS, adding 21 fulfillment centers and 2.5 million square feet of warehouse space to its network. This acquisition enhances Stord’s capabilities in high-volume fulfillment and expands its North American footprint.
Stord