As part of our weekly roundup, we bring you the latest innovations in the ecommerce industry. This week’s edition features a range of new products and services aimed at helping merchants enhance their online businesses. From automated marketing tools to drone deliveries, there’s something for everyone in this diverse lineup.
If you have a new ecommerce product to share, please email us at releases@practicalecommerce.com.
New Solutions for Ecommerce Merchants
TikTok Shop U.K. Launches GMV Max for Automated Ad Campaigns: TikTok Shop U.K. has introduced GMV Max, an AI-powered tool that helps sellers maximize their gross merchandise value through automated campaign management. This innovative solution streamlines the process of creating and optimizing campaigns for products and live shopping sessions, allowing sellers to set performance targets and reach their desired audience more effectively.
TikTok Shop: GMV Max
Wix Collaborates with YouTube for Social Shopping Integration: Wix has partnered with YouTube Shopping to enable merchants to showcase and sell products directly through the popular video platform. This integration allows merchants to seamlessly display their products on their YouTube profiles, tag products in videos, live streams, and shorts, and track performance using YouTube’s analytics tools.
Test Squared Facilitates Product Reviews with Verified Testers: Test Squared has launched a platform that connects sellers with verified product testers to gather authentic feedback and reviews. This platform helps businesses build trust, increase product visibility, and ensure compliance with review regulations by connecting them with a pool of reliable testers.
OpenAI Introduces Operator for AI-Powered Shopping Agents: OpenAI has unveiled Operator, an agent capable of performing online tasks, including shopping, using its own browser. This innovative tool can interact with web pages, fill out forms, and execute tasks to streamline the online shopping experience. OpenAI is partnering with leading companies such as DoorDash, Instacart, and Uber to enhance the capabilities of Operator.
OpenAI Operator
Amazon Ads Introduces Brand+ for Data-Driven Marketing: Amazon Ads has launched Brand+, a data-powered offering that leverages shopping, browsing, and streaming data to predict consumer behavior. Marketers can use Brand+ to deliver targeted messages on video streaming platforms, video publishers, and streaming marketplaces to reach potential customers at the right moment.
Meta Introduces Ads in Threads: Meta now allows businesses to extend their ad campaigns to Threads by simply checking a box in Ads Manager. This new feature enables businesses to display ads in the Threads feed, giving users control over the ads they see while maintaining a seamless user experience.
Klaviyo Named Preferred Marketing Solution for WooCommerce: Klaviyo has been selected as the preferred marketing automation partner for the WooCommerce WordPress plugin. With over 15,000 brands using its WooCommerce integration, Klaviyo offers personalized omnichannel marketing campaigns, streamlined product reviews, and actionable insights to help brands enhance their ecommerce performance.
Klaviyo
Amazon Reveals First Drone Delivery Location in the U.K.: Amazon has announced Darlington as the location for its first planned U.K. Prime Air drone delivery. This milestone marks a significant step towards implementing drone deliveries in the U.K., with Amazon seeking authorization to build flight operations facilities and conduct drone flights in the area.
eBay U.K. Simplifies Value-Added Tax Compliance for Sellers: eBay U.K. is piloting a program to help merchants manage value-added tax requirements more efficiently. This program enables sellers to download VAT invoices automatically and provide buyers with accessible VAT receipts, streamlining the VAT collection and remittance process for cross-border sales.
PriceSpider Launches API Accelerate Suite for Customized Shopping Experiences: PriceSpider’s API Accelerate Suite offers brands two integrations, Custom Commerce and Data Share, to enhance their omnichannel selling capabilities. Custom Commerce enables brands to personalize user experiences across brand-owned media, while Data Share provides access to PriceSpider’s data for tracking product performance, shopper engagement, and sales.
Shirofune Integrates LinkedIn Ads for Enhanced Ad Management: Shirofune, an ad management platform, has integrated with LinkedIn Ads to empower advertisers with enhanced targeting capabilities and automated budget allocation. This integration allows advertisers to manage LinkedIn campaigns alongside other ad platforms seamlessly, leveraging AI-powered automation for optimal campaign performance.
Shirofune