Montana Knife Company: Crafting Quality Knives for Generations
Montana Knife Company, founded in 2020 in a humble two-car garage near Missoula, is making waves in the knife industry. With one co-founder being a certified “Master Bladesmith” who has been creating handmade knives since the age of 11, and the other co-founder, Brandon Horoho, a seasoned digital marketer and ecommerce expert, the company combines craftsmanship with modern marketing tactics to reach consumers directly.
The company’s focus on quality craftsmanship at scale has led to rapid growth, with plans to move into a 50,000 sq. ft. manufacturing facility in the near future. In a recent interview with Brandon Horoho, he shared insights into the company’s origins, culture, unique selling strategy, and more.
Brandon Horoho, the co-founder, vice president, and chief marketing officer of Montana Knife Company, brings a wealth of experience in marketing and ecommerce to the table. With a background in working with big supplement and fitness brands, as well as various ecommerce platforms, Horoho has a deep understanding of how to grow businesses in emerging markets.
Montana Knife Company prides itself on creating quality knives for hardcore hunters, designed to last for generations. The company’s knives are meticulously crafted in Montana, near Missoula, with a focus on durability and functionality. Co-founder Josh Smith, a Master Bladesmith and expert in Damascus steel, ensures that each knife is a work of art that can withstand the test of time.
What sets Montana Knife Company apart from traditional knife companies is its dedication to customer service. The company offers an unmatched warranty, promising to sharpen knives as often as needed and provide repairs for any issues that may arise. This commitment to quality and service has garnered a loyal customer base.
Despite facing challenges such as knockoffs of their knives on platforms like Temu, Montana Knife Company remains focused on their direct-to-consumer model. By selling exclusively through their website, the company ensures that customers receive authentic, hand-finished, and hand-sharpened knives that are difficult to replicate on a large scale.
One of the unique aspects of Montana Knife Company is their “drop” selling model. Originally born out of necessity due to limited inventory, the drop model has become a successful strategy for the company. New products are released in limited quantities on specific dates, creating a sense of urgency among customers and driving sales.
As demand for Montana Knife Company’s products continues to outpace supply, the company is expanding its production capabilities. From operating out of a two-car garage to moving into a 50,000 sq. ft. manufacturing facility, Montana Knife Company is on a trajectory of growth and success.
In terms of marketing, Montana Knife Company focuses on building a strong digital presence through channels like Google and Facebook ads. By prioritizing organic search strategies and growing their email list, the company aims to connect directly with customers and build long-lasting relationships.
To stay updated on Montana Knife Company’s latest offerings and news, you can visit their website at MontanaKnifeCompany.com and follow them on social media platforms such as X, YouTube, and Instagram. Brandon Horoho can also be found on LinkedIn and Instagram, sharing insights into the company’s journey and future plans.
Montana Knife Company is not just a knife company; it’s a testament to the power of craftsmanship, innovation, and dedication to quality. With a commitment to creating tools that last a lifetime, the company is carving out a unique niche in the knife industry and leaving a lasting impression on customers.