Molly Moon Neitzel, the founder, and CEO of Molly Moon’s Homemade Ice Cream shared with Ramon Ray how Slack has revolutionized communication within her small business, making it more efficient than ever before. With 8 shops in the Seattle area and a team of up to 190 employees in the summer, Molly’s commitment to progressive values has set her business apart.
When it comes to marketing, Molly credits the success of Molly Moon’s to the strength of their brand and their commitment to their values. Being loud and proud about their values has helped build customer loyalty and set them apart in a competitive market. Eric Anderson, who started as an ice cream scooper and now manages operations, emphasizes the importance of creating great experiences for customers and ensuring employees are happy and supported.
Slack has played a crucial role in keeping Molly Moon’s connected as they continue to grow. Molly shared how Slack has allowed her to communicate with her employees in a more personal and accessible way, bridging the gap between headquarters and the shops. Eric appreciates the visibility of communication on Slack and how it has replaced outdated communication tools like email and texts.
One of the key benefits of Slack for Molly Moon’s has been the increase in efficiencies. By using Slack notifications for facilities management issues, Molly’s team can quickly address and resolve problems, ensuring a seamless operation. Slack’s features, such as town hall meetings and customizable notifications, have also proven to be valuable tools for the business.
Eric outlined how different channels on Slack are used within Molly Moon’s, from company-wide announcements in the General Channel to shop-specific communication in Each Shop Channel. By implementing Slack across all departments and encouraging active participation, Molly Moon’s has seen great success in using the platform to streamline communication and increase productivity.
Embracing Slack fully has been a game-changer for Molly Moon’s, with both Molly and Eric noting the positive impact it has had on their day-to-day operations. By committing to using Slack and integrating it into all aspects of their business, Molly Moon’s has been able to improve communication, increase efficiencies, and foster a more connected and engaged team.