Ultra Events: A Unique Opportunity to Challenge Yourself and Give Back
Have you ever wanted to challenge yourself to learn a new scary skill? Ultra Events offers everyday people the opportunity to sign up for eight weeks of free training to learn boxing, MMA fighting, or stand-up comedy — and then perform their new skill on a big stage, at a glamorous event, in front of as many as 1,000 people.
The user journey at Ultra Events is truly unique. Participants sign on for eight weeks of free training to prepare them for their final event, whether that’s a boxing match, an MMA fight, or a stand-up comedy performance. After the training period, participants are asked to commit to selling at least 10 tickets to friends and family to come out and watch their event live.
The UK-based company, which launched in 2009 with Ultra White Collar Boxing in Derby, UK, has seen tremendous growth over the past decade. In 2019, they entered the ecommerce world, selling tickets online via their website for the first time. Ashley Gordon, Technical Operations Manager at Ultra Events, played a key role in setting up their WooCommerce store. With his self-taught development skills and familiarity with WooCommerce, Ashley found Woo to be the perfect platform for their needs.
Since launching their online store, Ultra Events has experienced significant year-over-year growth in sales, including a 500% increase over four years. Despite the challenges posed by the COVID-19 pandemic, they saw a tripling of sales during that time, with up to 60 orders per second during peak selling periods.
The success of Ultra Events can be attributed to their focus on customer experience and continuous improvement. By expanding their events and becoming ISO certified, they have set themselves apart in the industry. Their emphasis on customer service and user experience has paid off, with customers enjoying a smooth journey through the program and ticket purchasing process.
Looking ahead, Ultra Events has plans to expand into new markets and cities, including the US and Australia. They are also working on launching a multisite solution tailored for international audiences, with individual sites for different currencies. Additionally, they are developing a second release of their ticketing platform, with custom solutions to enhance the user experience.
For Ashley and the team at Ultra Events, the future is bright. With their commitment to growth, customer satisfaction, and charitable giving, they are poised to continue making a positive impact in the events industry. And with WooCommerce as their platform of choice, they are confident in their ability to achieve their goals and provide a seamless experience for their customers.
In conclusion, Ultra Events offers a unique opportunity for individuals to challenge themselves, give back to charity, and experience personal growth. With their focus on customer experience, continuous improvement, and expansion into new markets, they are well-positioned for success in the future.