Backlinks are a crucial component of improving organic search visibility, yet finding effective link-building opportunities can be challenging. Many tactics are either risky or ineffective, leaving small and medium-sized businesses struggling to make an impact. However, one cost-effective and reliable method of building backlinks is by being quoted as an expert in online publications. Not only does this strategy generate backlinks, but it also helps to establish topical authority for the quoted individual or brand.
This approach, known as “entity-driven” link-building, involves positioning the quoted expert as an authoritative figure within their niche. Traditionally, this method required time-consuming manual outreach to editors and writers offering expertise for articles. Fortunately, there are now platforms available that streamline this process by connecting publications with experts in need of quotes. These platforms do not promote paid links or placements, ensuring the integrity of the backlinking process.
Three notable platforms that facilitate the connection between experts and publications include:
Featured: Featured is a freemium platform that lists requests from publications seeking expertise. Users can submit quotes in response to these requests, suggest relevant questions based on their expertise, and even respond to publications seeking writers. By creating a profile on Featured, individuals can attract publications looking for interviews. Account holders can submit up to three quotes for free each month, with premium packages starting at $19 per month for 10 quotes.
Source of Sources: Source of Sources, founded by the creator of HARO, is a newsletter that categorizes requests for quotes from journalists. While the platform is free to use, it requires manual monitoring of requests, as there is no dashboard to track submitted quotes, statuses, and deadlines.
Journo.com: Journo.com is a freemium platform that connects reporters with expert sources. Reporters can submit quote requests without creating an account, while experts can respond to requests via a free account that allows for 20 monthly responses. Paid plans start at $99 per month and include additional features such as 100 responses and 200 News Searches to help find relevant outlets for PR campaigns.
These platforms offer a convenient and effective way for experts to secure backlinks by providing valuable insights and expertise to online publications. By leveraging these tools, businesses can enhance their online visibility and authority within their industry.