How to Change a Domain Name in Shopify

How to Successfully Switch Primary Domain Addresses on Shopify

Switching primary domain addresses on Shopify is a common process for many merchants, often done to reflect rebranding efforts or changes in business focus. While the platform makes this transition easy and automated, there are some important steps to follow to ensure a smooth and successful domain switch.

Reasons for Changing Domain Addresses

There are various reasons why a Shopify store might decide to change its primary domain address. One such example is a manufacturer based in Idaho that originally specialized in fishing rod lockers but later shifted its focus to producing high-end trailers for fishing kayaks. To avoid confusion among customers, the company decided to rebrand and change its domain name to better reflect its new product offerings.

Steps to Switch Shopify Domains

Here is a detailed guide on how to switch primary domain addresses on Shopify:

• Add a New Domain: Start by connecting the new domain in the Shopify admin under Settings > Domains. If the domain is already registered, click “Connect existing” and follow the prompts. Shopify can also assist in registering a new domain if needed.
• Change the Domain Type: Once the new domain is verified, designate it as the primary domain in Settings > Domains. Click on the domain and select “Change domain type” to make it the primary domain for your store.
• Set Up Redirects: To avoid losing search engine traffic, set up 301 redirects from the old domain to the new one. Shopify will generate the initial redirect, but it’s essential to monitor and address any issues that may arise.
• Promote the New Domain: Inform key websites that link to your Shopify store about the domain change and update the links. Additionally, launch a social media campaign to create awareness about the rebrand and drive traffic to the new domain.

Considerations for Domain Changes

It’s important to note that Shopify allows for a one-time change of the primary domain, so it’s crucial to double-check all settings before finalizing the switch. Additionally, changing domain addresses can impact search engine rankings, as link equity may not transfer seamlessly to the new domain. Monitoring and addressing any issues with redirects and link equity are essential for maintaining SEO performance.

By following these steps and considerations, Shopify merchants can successfully switch primary domain addresses to reflect their evolving business needs and goals.