Instead, focus on using relevant and strategic hashtags that help categorize your content and increase its visibility to the right audience. Research popular industry-specific hashtags and use them sparingly in your posts to reach a wider audience and improve engagement.
7. Empower employees to build their LinkedIn presence
Encourage your employees to share company updates, industry insights, and personal achievements on LinkedIn. This not only boosts your brand’s visibility but also humanizes your company and showcases the expertise of your team members. By empowering employees to build their personal brand on LinkedIn, you can create a network of advocates who help amplify your brand’s message and attract new followers.
In conclusion, understanding the LinkedIn algorithm and implementing these strategies can help you grow your brand’s presence on the platform and reach new customers. By focusing on sharing expertise, providing value-driven content, maintaining a regular posting cadence, diversifying your content formats, leading with human-centered stories, using strategic hashtags, and empowering employees to build their LinkedIn presence, you can effectively navigate the LinkedIn algorithm and achieve success in expanding your brand’s reach. LinkedIn has become a powerful platform for brands to connect with their target audience, share valuable content, and build a strong online presence. While many brands may be tempted to chase viral content by stuffing their posts with hashtags, a smart LinkedIn strategy focuses on using one or two well-chosen hashtags with relevant keywords. This approach ensures that your content reaches the right audience without coming across as spammy or inauthentic.
When selecting hashtags, it’s important to mix industry-specific terms with broader relevant topics. For example, a sustainable fashion business could use hashtags like #sustainablefashion and #circularfashion to reach a wider audience while still targeting those interested in eco-friendly clothing.
Another effective strategy for building your brand on LinkedIn is to empower your employees to enhance their own profiles. By encouraging team members to create quality content that resonates with their connections, you can naturally extend your brand’s reach to more relevant users. This approach not only humanizes your brand but also allows for more personalized and engaging content.
One example of this is SmartSweets founder Tara Bosch, who used her personal LinkedIn account to share a post about empowering women entrepreneurs through the brand’s Bold Beginnings initiative. By sharing her personal story about building SmartSweets, Tara was able to connect with fellow entrepreneurs and potential customers on a more personal level.
To empower your team to build their LinkedIn presence, provide them with basic guidelines but also encourage them to share authentic experiences and perspectives. This will help create a more diverse and engaging feed that resonates with a wider audience.
In conclusion, a smart LinkedIn strategy involves using relevant hashtags, empowering employees to build their personal profiles, and sharing valuable content that resonates with your target audience. By following these strategies, you can effectively build your brand on LinkedIn and connect with potential customers in a meaningful way.