Sally Wilson is a remarkable individual who has carved out a successful career as a craft entrepreneur while also balancing the responsibilities of motherhood. Her journey from being a lawyer to owning Caterpillar Cross Stitch, an ecommerce company based in England, is truly inspiring.
Wilson’s decision to leave a career in law that brought her no joy, and instead venture into the world of ecommerce, speaks volumes about her determination to pursue her passion. With a focus on cross-stitch and crochet kits, subscriptions, and organizing events and classes, Caterpillar Cross Stitch has grown over the past decade to become a global brand with 12 employees.
In a recent interview with Eric Bandholz, Wilson shared insights into her early struggles, leadership lessons, and the challenges of running a business while raising a family. She emphasized the importance of finding a balance between work and personal life, especially when working alongside her husband, who joined the business after a few years.
As the company continues to expand, Wilson’s vision is clear – she wants Caterpillar Cross Stitch to be the go-to brand for crafting enthusiasts, particularly in markets like the U.S., Canada, Australia, New Zealand, and Europe. She is driven by the belief that one should always strive to see what’s possible in life, embracing failure as a learning opportunity, and trusting in one’s abilities to overcome challenges.
Despite her professional ambitions, Wilson prioritizes her health and her children above all else. She acknowledges the pressure on female entrepreneurs to step back or choose a less demanding path, but she firmly believes that being a great mom does not mean sacrificing one’s identity. By setting an example of hard work, passion, and dedication for her kids, Wilson hopes to instill in them the values of chasing their purpose and embracing their true selves.
To follow Sally Wilson and learn more about Caterpillar Cross Stitch, you can visit their website at CaterpillarCrossStitch.com. They are also active on social media platforms like Facebook, YouTube, Pinterest, Instagram, and TikTok, where you can stay updated on their latest products and events.
In conclusion, Sally Wilson’s story is a testament to the power of resilience, determination, and the unwavering belief in oneself. As she continues to lead Caterpillar Cross Stitch to greater heights, she remains an inspiration for aspiring entrepreneurs and working moms everywhere.