Figma, a leading collaborative design platform, has announced the launch of four new products and enhanced AI features at its Config 2025 conference. These additions are designed to streamline the design process and help teams transition from concept to production more efficiently, all within a single platform. With these new offerings, Figma is positioning itself as a formidable competitor to industry giants such as Canva, Adobe, WordPress, and Wix.
Introducing Figma Buzz
Figma Buzz is a new tool tailored for brand and marketing teams, providing a collaborative space for creating visual assets at scale while ensuring brand consistency. Key features of Buzz include the ability to create brand-approved templates, styles, and assets, allowing users to quickly assemble marketing materials like emails, social media posts, and advertisements. Additionally, Buzz enables users to source data from spreadsheets to facilitate the bulk creation of thousands of image assets. This new offering directly competes with platforms like Canva and Adobe Express and is currently available in beta, with features from Figma Draw accessible within Buzz.
Introducing Figma Sites
Figma Sites empowers users to build and publish dynamic websites directly within the Figma platform, transforming website concepts or prototypes into functional, live websites using AI-powered no-code tools. With templates, pre-built web elements, and interactive features, users can easily add custom animations and interactions using existing code or text descriptions. AI code generation support is on the horizon, with plans for a content management system (CMS) later this year. Figma Sites seamlessly integrates with Figma’s design library and offers a familiar interface for users familiar with platforms like WordPress. This new feature is currently in beta for users with full seat access.
Introducing Figma Draw
Figma Draw is a vector editing tool integrated within Figma Design, providing users with the ability to create marketing visuals without the need for third-party applications. This tool positions Figma in direct competition with industry stalwarts like Adobe Illustrator for vector editing. Figma Draw is now available for full-seat users as a toggle in Figma Design, with select features accessible on Sites, Slides, and Buzz.
Introducing Figma Make
Figma Make is an AI-powered prompt-to-code tool that transforms written descriptions into working prototypes or applications. Users can describe interactive actions, such as triggering animations with a button click, and Figma Make generates the necessary code. This innovative tool is currently in beta and requires full seat access, positioning Figma as a contender in the realm of AI coding assistants. Figma’s latest offerings signify its commitment to providing an all-encompassing design-to-deployment ecosystem for enterprise-level businesses, while also catering to its SMB user base.
As Figma continues to evolve and expand its offerings, it remains a frontrunner in the design industry, offering innovative solutions for teams of all sizes.