Boost Oxygen has solidified its position as the leading seller of portable, supplemental oxygen canisters in the world since its inception in 2007. Catering to athletes, older adults, individuals at high altitudes, and those exposed to poor air quality or wildfire smoke, Boost Oxygen offers lightweight cans of pure oxygen for non-medical use. Their commitment to quality and innovation has propelled them to a 99% market share in their category.
Matthew Slywka, Ecommerce and Digital Growth Director at Boost Oxygen, envisions the brand becoming synonymous with oxygen canisters, much like Xerox is for copying and Google is for search. With a strong emphasis on online sales, Boost Oxygen has leveraged WooCommerce since 2011 to drive significant growth. The platform’s flexibility and scalability have enabled them to expand their reach and enhance their sales year after year.
In a pivotal moment, Boost Oxygen secured a million-dollar deal with Kevin O’Leary on the hit TV show Shark Tank in 2019. This exposure led to a 30% increase in sales from 2018 to 2019, propelling the brand into over 8,000 retail locations, including major retailers like Walmart, Dick’s Sporting Goods, and Lowe’s.
The onset of the COVID-19 pandemic in 2020 brought respiratory health to the forefront, resulting in a 50% surge in sales for Boost Oxygen. However, the rapid increase in demand posed a challenge as they sold out of six months’ worth of inventory in just three days due to disruptions in their supply chain. To combat this issue, Boost Oxygen made the strategic decision to bring all manufacturing and fulfillment operations in-house in early 2021.
Today, Boost Oxygen operates out of a 38,000 square-foot facility in Milford, Connecticut, managing everything from manufacturing to sales to marketing under one roof. What began as a two-person operation in a 200 square-foot office has evolved into a team of over 55 employees with a robust presence in the US and internationally.
By integrating their warehouse operations with WooCommerce, Boost Oxygen ensures seamless order processing and fulfillment. Their focus on retail distribution, education, and customer service has been instrumental in their success. Director of Marketing Bill Banks likens their approach to the fundamentals of American football, emphasizing the importance of solid operations and customer engagement.
Managing a multichannel sales strategy has been key to Boost Oxygen’s growth. Their website serves as a hub for educating consumers, driving traffic, and boosting sales. With a strong emphasis on direct-to-consumer sales, subscriptions make up a significant portion of their revenue. Additionally, Boost Oxygen has established a dominant presence on Amazon and in brick-and-mortar stores like CVS, Walgreens, and Walmart.
WooCommerce has been instrumental in supporting Boost Oxygen’s ecommerce operations, offering a high-performance online store at an affordable price point. Matthew Slywka commends WooCommerce for its extensive functionality and affordability, highlighting its superiority over more expensive platforms.
Looking ahead, Boost Oxygen is focused on leveraging advertising and marketing efforts to fuel continued growth. By partnering with Klaviyo for marketing automation and investing in TV advertising, they aim to further expand their customer base and drive online sales. With a commitment to innovation and customer engagement, Boost Oxygen shows no signs of slowing down as they continue to push the boundaries in the portable oxygen market. WooCommerce, the popular e-commerce platform, is constantly striving to provide valuable educational content to its users. With the goal of improving user experience and functionality, they have recently refreshed their blog with new and updated information.
One of the exciting developments for WooCommerce is the addition of a new loyalty program through the Advanced Coupons plugin. This program will allow users to reward their customers for their loyalty, encouraging repeat purchases and fostering a sense of community around their brand.
Additionally, WooCommerce is continuing to roll out their new email marketing strategy through the Klaviyo for WooCommerce integration. This integration will allow users to create targeted and personalized email campaigns to engage with their customers and drive sales.
“We still have a long way to go — a lot of blue ocean in front of us,” says Rob, a member of the WooCommerce team. With these new initiatives and updates, WooCommerce is committed to providing a top-notch experience for their users and helping them grow their online businesses.
In addition to these new developments, WooCommerce is also focused on providing valuable resources and support for their users. Sydney, a social media manager at Woo, is dedicated to creating joyful content and engaging with users on social media. When she’s not working, Sydney enjoys spending time with her rescue pups and pursuing her passion for music as a keyboardist and vocalist in a rock band.
Overall, WooCommerce is dedicated to helping their users succeed in the world of e-commerce. With their commitment to providing valuable educational content, improving user experience, and implementing new features like the loyalty program and email marketing integration, WooCommerce is poised to continue growing and evolving to meet the needs of their users.