Every week, ecommerce merchants are introduced to a variety of new products and services to enhance their online businesses. In this edition, we explore the latest updates in affiliate marketing, AI agents, marketplace platforms, ad networks, WordPress features, and recurring payments.
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New Tools for Merchants
Amazon debuts AWS Marketplace category to simplify AI agent adoption
Amazon Web Services has launched "AI Agents and Tools" in AWS Marketplace to streamline the adoption of AI agents for customers. This new category allows users to discover, purchase, deploy, and manage AI tools from top providers. By utilizing AI Agents and Tools, customers can access ready-to-integrate solutions to develop AI strategies with services that specialize in building, maintaining, and scaling agents.
Rokt acquires Canal to bolster ecommerce offering
Rokt, an ecommerce post-purchase platform, has acquired Canal, a marketplace platform. This acquisition allows Rokt’s ecommerce partners to expand their product range by accessing a curated network of third-party inventory from direct-to-consumer brands. With this integration, brands can acquire customers through a premium distribution channel, presenting their products in shoppable formats during the ecommerce transaction.
Mirakl and Criteo partner on retail media for third-party sellers
Criteo, an AI-powered advertising platform, has collaborated with Mirakl ads, a retail media solution, to serve third-party sellers and mid-to-long-tail advertisers. This partnership offers self-service tools and automated campaign management for advertisers to scale their retail media efforts across multiple marketplace platforms.
Cimulate launches CommerceGPT, an AI-native context engine
Cimulate has introduced CommerceGPT, an AI-native platform designed for agentic commerce. CommerceGPT serves as a product discovery infrastructure for the transition from human to agentic shopping experiences. Additionally, the launch includes the Cimulate MCP Server, supporting an emergent interface for agent-to-agent commerce.
2Performant launches BusinessLeague app on Shopify for affiliate marketing
2Performant has released the BusinessLeague app on the Shopify App Store to facilitate affiliate program integration for Shopify merchants across Europe. This platform enables store owners to launch an affiliate program with ease, connecting them with performance-based marketers through a gamified affiliate program.
Payabl expands platform with SEPA direct debit for businesses
Payabl, a UK-based financial technology company, has introduced SEPA direct debit capabilities within its payment services for businesses. This feature allows merchants to automatically collect recurring euro payments across the 36 countries of the Single Euro Payment Area, streamlining the payment process for businesses.
Pietra launches AI Assistants for ecommerce businesses
Pietra, an ecommerce operations platform, has unveiled AI Assistants, an operating system designed for entrepreneurs. AI Assistants automate various tasks such as sourcing, fulfillment, marketing, and analytics, while also providing tailored go-to-market strategies and marketing campaigns across platforms like Amazon, Shopify, and TikTok Shop.
Amazon adds Fee Explainer tool
Amazon has introduced a Fee Explainer tool to help merchants better understand charges to their selling accounts. This tool provides detailed explanations for different fee types, helping merchants track and manage their expenses effectively.
Edge Conversion releases custom AI systems for small businesses
Edge Conversion, an AI automation agency, has launched a suite of AI systems to automate critical functions for service-based and online businesses. These systems streamline operations such as lead generation, customer communication, proposal creation, intake, onboarding, hiring, and customer-management optimization.
WP Engine launches AI toolkit for WordPress
WP Engine has introduced an AI toolkit for WordPress sites, offering advanced AI capabilities like smart search, recommendations, and a managed vector database with an open-source chatbot framework. Merchants can easily activate these features without the need for coding or technical expertise.
Vivid and Adyen enable instant payments for SMBs in Europe
Adyen and Vivid have collaborated to launch a tool for small to medium-sized businesses in the E.U. to accept card payments and instantly access funds. This solution aims to provide SMBs with swift and flexible payment options to streamline their payment processes.
These new tools and features offer ecommerce merchants innovative solutions to enhance their online businesses and streamline operations. With advancements in AI technology, marketplace integrations, and payment processing, merchants can stay ahead in the competitive ecommerce landscape.