As we approach the end of the year, small business leaders are already looking ahead to 2020 and setting their goals. Whether it’s improving marketing strategies, exceeding sales targets, building stronger customer relationships, or reaching new audiences, technology plays a crucial role in achieving these objectives. Integrative software that promotes collaboration and streamlines reporting can give your company a competitive edge. Here are five essential tools to consider adding to your arsenal:
- Vast Conference: In today’s remote work environment, staying connected is vital. Vast Conference offers high-definition audio and video meetings that seamlessly integrate with popular calendars like Outlook, Google, and Microsoft 365. With its web-based application, joining online meetings is just a click away, without the need for downloads or installations.
- ZQ Intelligence Behavioral Tracking: ZQ Intelligence™ by Luth Research utilizes behavioral tracking technology to capture digital insights from various devices. By combining digital data with survey and qualitative research, you can gain a deeper understanding of consumer behavior and motivations, all accessible through customizable dashboards.
- Shopify: With the rise of e-commerce platforms, Shopify provides a user-friendly solution for selling products across online marketplaces, social media, and in-store POS systems. It offers marketing and analytics tools to identify top-performing channels and allows easy customization of your online store without the need for IT support.
- Animoto: Video content is increasingly popular, with consumers engaging more with brands after watching videos on social media. Animoto simplifies video creation with its drag-and-drop templates and editing tools, perfect for enhancing your brand presence on social platforms or creating digital ads.
- Hootsuite: Managing multiple social media platforms can be challenging, but Hootsuite simplifies the process by allowing you to schedule posts and monitor your company’s online presence from a single dashboard. This tool streamlines social media management and enables you to create a consistent brand experience across different platforms.
By investing in these affordable and effective tools, you can empower your small business to thrive in 2020. Understanding your business model and goals is key to selecting the right software that will provide tangible value and contribute to your company’s success in the coming year.