The Boston Consulting Group’s Consumer Radar Survey Reveals Global Sentiments on Tariffs
The Boston Consulting Group (BCG) is renowned for providing top-notch strategy and advisory services to enterprises worldwide. One of their key initiatives, the “Consumer Radar Survey,” delves into the behaviors, preferences, and sentiments of global shoppers.
Insights from the February 2025 Survey
BCG recently conducted a survey involving 7,285 consumers from the U.S., the U.K., Germany, France, Japan, China, India, and Brazil, focusing on their opinions regarding tariffs. The results shed light on the following key points:
- Most consumers are apprehensive about the negative impacts of tariffs on their lives.
- A minority of respondents believe that their country stands to benefit from tariffs.
- Interestingly, consumers who express support for tariffs tend to have a pessimistic financial outlook.
- No specific age group exhibits a significant majority in favor of tariffs, with millennials comprising the largest segment at 40% of respondents.
These findings underscore the diverse perspectives held by global consumers regarding the implications of tariffs on their respective economies and personal finances.
For more detailed insights from the survey, you can visit the official BCG website here.