Content Marketing Ideas for May 2025
May is a fertile time for content marketers, with prominent retail holidays like Mother’s Day. However, there are plenty of other topics to explore to keep your content fresh and engaging. From Harry Potter to bees, here are five content marketing ideas for May 2025.
International Harry Potter Day: May 2
International Harry Potter Day is celebrated on May 2 each year, honoring the beloved wizarding world created by J.K. Rowling. For content marketers, this day presents an opportunity to connect with customers through the magic of Harry Potter. Here are some content ideas:
- Bookstore: “5 Enchanting Books for Harry Potter Fans”
- Gift shop: “Ultimate Gift Guide for Harry Potter Day”
- Cooking store: “Magical Recipes for Your Hogwarts House”
Kentucky Derby: May 3
The Kentucky Derby, held on the first Saturday in May, is one of the oldest continuous sporting events in the world. With its traditions of fancy hats and mint juleps, the Derby is a great topic for content marketing. Here are some content ideas:
- Party supply store: “Hosting a Winning Kentucky Derby Party”
- Horse gear retailer: “Top Picks for 2025’s Derby Contenders”
- Fashion boutique: “Fashion and Food Guide for Kentucky Derby First-Timers”
Paranormal Day: May 3
May 3 is Paranormal Day, a day to explore mysterious and unusual phenomena. Whether you focus on Charles Fort or other supernatural topics, there are plenty of content ideas to engage your audience:
- Home improvement store: “Create Your Own Secret Doors and Panels”
- Antique shop: “Discover the Most Enigmatic Antiques”
- Gadget store: “Essential Paranormal Investigation Tools”
Bike to Work Day: May 16
Bike to Work Day, held on the third Friday in May, promotes biking as a healthy and sustainable commuting option. For marketers, this day offers opportunities to promote biking gear and accessories. Here are some content ideas:
- Electric bike brand: “Get Ready for Bike to Work Day”
- Clothing store: “Stay Stylish and Dry on Your Bike Commute”
- Luggage retailer: “Top Backpacks for Bike to Work Day Commuters”
World Bee Day: May 20
World Bee Day, designated by the United Nations, raises awareness about the importance of bees to agriculture and food security. For content marketers, this day provides an opportunity to educate and inform. Here are some content ideas:
- “Getting Started with Backyard Beekeeping in 2025”
- “Must-Have Equipment for New Beekeepers”
- “Creating a Bee-Friendly Garden: What to Plant”
Whether you focus on honey, sustainability, or bee-related products, World Bee Day is a great opportunity to connect with your audience.