PickandMix.com is a popular online sweet shop based in the UK that has been delighting customers with custom mixes of candies and sweets since 2020. With their physical locations closed due to the Covid-19 pandemic, PickandMix.com shifted their focus to their online business, generating over £1m in annual revenue and offering a wide variety of sweet treats on their website.
Founder and Managing Director, William Hale, shared insights into their successful marketing strategies, including their use of Google Ads and Performance Max campaigns with Google for WooCommerce. Since launching on Google Ads in September 2021, PickandMix.com has seen a remarkable 24x increase in revenue, with an average return on ad spend (ROAS) of 7.7x in 2024.
In a competitive industry where sweets are considered a treat rather than a necessity, PickandMix.com stands out by focusing on the quality of their products and the usability of their website. Their small marketing team, led by William, utilizes paid and organic social media, website optimization, PR, and offline marketing to reach their target audience.
With a strong emphasis on impulse purchases, especially during the holiday season, William and his team have found success in targeting the right audience through Google Ads and paid social channels. The integration of Performance Max campaigns with WooCommerce has further enhanced their marketing efforts, delivering exceptional ROI and expanding their reach across various Google platforms.
PickandMix.com’s commitment to customer experience is evident in their website customization and user-friendly features. By leveraging WooCommerce’s flexibility, they have been able to evolve their website to meet customer demands and integrate seamlessly with other business tools.
Looking ahead, PickandMix.com has plans for expansion into Europe and a potential subscription offering in the works. Despite their growth, William remains focused on providing an exceptional experience for their customers and advises other small businesses to prioritize customer retention and consider utilizing WooCommerce and Performance Max campaigns for their online store.
With a dedicated team, a focus on quality products, and strategic marketing efforts, PickandMix.com continues to sweeten the deal for customers looking for a tasty treat delivered right to their doorstep.